January 2020, “Attitude Production” is born, a production company, with the right attitude. New name, same people, with the expertise of an Executive Production Company based in Milan, founded by Stefano Biraghi more than 15 years ago.

As an Executive Production Company, we give the opportunity to anyone who want to shoot in Italy and abroad to get the best support available for commercials, movies, TV shows, documentaries, reality shows, and photo shoots.

, About, Attitude Production, Attitude Production

Attitude Production’s core business has always been the luxury sector: Beauty, Fashion, Perfumes, Automotive (including supercars); projects shot in Italy and abroad.
Here at Attitude we know how important castings are, especially for Beauty commercials and photoshoots. With strong contacts with 80 of the best modeling agencies of the world, from Milan and Rome, to Los Angeles and New York, Paris, London, Barcelona and Madrid, Tel Aviv and many more countries, our castings guarantee an incredible selection of female and male models, of all kinds. Our packages for the most demanding clients can reach more than two thousand books to choose within.

During all these years, we created a huge network of strong connections with international gear rental, vendors, locations, authorities, constructors, theatres and much more, to allow things that at first sight seem impossible, to become a reality. Here at Attitude we work only with the best English speaking crew members, allowing easy communication between local crew and HOD’s coming from abroad. Producers, Production Companies and clients from Italy and abroad choose to produce through us or with our support when they need efficiency, timeliness within the budget allocated.

Our production network doesn’t end with the borders of Italy: at Attitude we love to travel in other countries and bring the quality our clients love everywhere around the world.
South Africa, Morocco, UAE, Spain, Sweden, Switzerland and Uruguay are just few of the places where our network allows us to work easily.

Here at Attitude we also have a great selection of Directors, DOPs, Photographers and Glam Teams (and generally, all the HOD’s for a production), coming from all over the world, in case you want proposals for your project. Every project has its perfect team and our goal is always to find it.

Amongst our specializations, documentaries and reality shows grew over the years as an important part of our business. We had the chance to produce the Italian episodes of the second original Netflix documentary series, “Chef’s Table”, including the first episode of the series, with Massimo Bottura, the Italian part of Nancy Silverton’s episode, and recently, Dario Cecchini’s episode, and for E!, the recent episodes of Very Cavallari, shot between Tuscany and Marche.

Going back to the origins of our company, our location database contains a huge variety of options from the main cities including Florence, Venice, Milan, Rome, Naples, Amalfi Coast, and the main locations of Sardinia and Sicily, as well as villas, castles, country roads, deserts, mountains, coastal roads and cities, industrial architecture, ruins, modern architecture, museums, restaurants, dams, tunnels, lakes, glaciers, quarries, forests, luxury hotels, terraces and much, much more. If something doesn’t exist in Italy, either we’ll build it or we’ll find it for you, abroad.

Now, who are you? 

 You’re a company who wants to improve the quality of its contents? Write us. We will be happy to fix a meeting with you, physically or online. We will be happy to hear your ideas and get back to you as soon as possible with the project of our creatives.

 You’re a foreign production company or agency that needs support for the development of its project? Send us your script, synopsis or storyboard and you’ll get location proposals from our huge database and a preproduction scout budget. If we don’t have the perfect location for you, we will find it, with our network of location managers spread all over the Italian territory and abroad.

 You’re in need of audiovisual content?share all the details and we’ll create a draft quotation to reach your goal budget while proposing the most functional Director or Photographer.

Our vision?

“Right Attitude for smooth and successful Productions”

“ At Attitude Production there are no problems, just solutions.”